Get Your White Label API Marketplace

apinity exchange is a Software-as-a-Service solution to publish all your APIs in one spot. It not only serves as an API or developer portal, but combines many other features to form what we describe as an “API Business Operations” platform. Engaging with your internal developers, external partners, or customers efficiently via APIs requires all your API infrastructure to be integrated with the right business operation processes.

In our experience, many important areas are not covered by traditional tech-driven API management solutions. These gaps force  companies to spend 7-digit numbers creating their own integrated developer API portal.  

apinity exchange is now closing this gap and allows you to create your own platform and start engaging with your customers within weeks, not years, and without any development efforts.

An API portal allows companies to easily publish and share API-based services so that consumers gain access to certain data and functionalities. Not only can those consumers be external parties, but also internal, such as different product teams or departments. By exposing the services to a broader audience, companies may open new revenue streams (e.g., embedded insurance) or even monetize existing assets (e.g., subscription or pay-per-use model).

API Business Operations covers all aspects of creating business value through APIs. The most obvious is that it allows you to create revenue by monetizing your APIs externally. However, there are also many indirect ways of creating business value. For example, external developers might consume your APIs and build extensions that create new value for your business or extend the reach of your product. Or you could speed up the efficiency or the time to market of your projects by finding and using relevant 3rd party APIs.

In order for all that to work, the technical aspects of APIs must be integrated into the business world. Customer or partner onboarding, approval processes, sales and support tools and all data for internal accounting must be available and incorporated in the daily work of all stakeholders.

apinity exchange is an out-of-the-box API Business Operations platform that empowers regulated companies of all sizes to get the most business value out of their APIs.

If you already have an API management platform or API gateway, it covers the technical aspects very well but might not be sufficient for the related business processes. Hence, the API portals that come with them are not sufficient for most customers and require large customization and integration efforts. Most of the projects to build developer portals in-house take more than three person-years to build and require continuous maintenance. Our SaaS solution comes with a ready-to-use developer portal and can be used from day one to publish your APIs internally and externally. 

Currently, most API management tools heavily focus on IT departments and do not cater to business personas' requirements. With apinity exchange, we bring IT and business closer together. Let us describe the benefits per business area: 

• Sales & marketing: Team up to promote your APIs as valuable products, generate leads and open new revenue streams by connecting to partners in no time and selling existing API assets.

• Procurement: Scale your preferred solutions quickly across projects & subsidiaries, enforcing standards and extending your offering by browsing a curated API catalog of the most innovative 3rd party solutions. Use analytics insights for internal optimization, vendor negotiations, and SLA management.

• Accounting: Gain insights about APIs' usage, allowing you to verify invoices of third-party services and supporting you in allocating costs between different product teams. 

• Architecture: Unlock your IT infrastructure and open data silos by exposing your legacy systems through APIs. Sharing them internally via your own marketplace reduces the costs through higher numbers of reuse and speeds up the delivery of connected experiences, products, and services. 

• Developers: Deliver new capabilities faster by choosing from various already-existing internal and external API services in your own marketplace, including their technical documentation, in-browser testing, and performance monitoring.

apinity exchange is based on the zero-trust methodology and is using the latest security standards such as OAuth2 and Open-ID-Connect. Through separate API authentication, OAuth2 can be offered to your customers, to boost any security in addition to your API’s existing backend.

For more information about security, we recommend our latest whitepaper, written together with our partner Google Apigee.

As a Software-as-a-Service application, there is no implementation required. apinity exchange is ready to use with all Cloud and API management providers. It only takes a few days to be configured and create a compelling API catalog. Additional integrations with your API management solution (APIM) or Identity and Access Management (IAM), e.g., for a single sign-on, can be done individually.

Drafting the perfect requirements for a new API portal before using it often results in too many and too complicated requirements that unnecessarily delay the launch of an API program. Start with an Essential or Professional version of apinity exchange to gather insights and experience.

apinity exchange is an out-of-the-box SaaS platform focusing on API business operations. Companies can quickly launch their own portals to increase API adoption and offer a great user experience to open new revenue streams.

apinity marketplace is an open ecosystem which connects API providers with API consumers. Users can access a wide range of market-proven 3rd party services or offer their own services to a broad audience within the financial service industry.

The API economy is the opportunity of APIs to generate new value and revenue streams to organizations via the use of APIs. In simple terms, API economy is about making services and data available via APIs in order to generate value for the company. The API economy’s value chain does not just expose your business internal assets to internal users, it can expose them to business partners, third-party developers, or the public at large. API marketplaces or portals are currently the default way for organizations to do so allowing the re-use and broad adoption of APIs.