Privacy Policy

We would like to inform you below about the processing of personal data in the context of the use of our website.

Person responsible for this website

The person responsible for this website is apinity GmbH, Streitfeldstrasse 17, 81673 Munich, Germany. Further information about our company can be found in our legal information.

Which data is processed?

Usage Data in regard to your visit of our website

When you visit our Internet pages, personal data is also processed; in order for the pages to be displayed in your browser, the IP address and other information about the browser of the end device used must be processed.

The following data is logged:

  • IP address of the accessing device (for a maximum of 7 days)
  • Operating system of the accessing device
  • Browser version of the accessing device
  • Name of the retrieved file
  • Date and time of the retrieval
  • Amount of data transferred
  • Referring URL

The IP address is deleted after 7 days at the latest from all systems used in connection with the operation of these Internet pages. We can then no longer establish a personal reference from the remaining data.

The above-mentioned personal data are processed for the purpose of ensuring the confidentiality and integrity of the personal data processed with our IT systems. A further purpose is the correction of errors on our website.

The legal basis for this data processing described above is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest within the meaning of Art. 6 (1) (f) GDPR is the operation of this website as well as the confidentiality, integrity and availability of data processed in connection with the usage of this website.

Contact form

We offer a contact form on our website, which you can use to request information about our services, to request or schedule a meeting or demo, or to contact us in general. In addition to the voluntary information and your message content, we might require you to provide the following information, depending on the specific purpose of the given contact form.:

  • Company
  • Last name
  • Name
  • Email address

We need this information to process your request, to address you correctly and to send you a reply. Inquiries received via the contact form on our website are usually stored in our CRM system.

The CRM system is regularly checked to see whether data can be deleted. If data is no longer required in the context of a customer or interested party relationship or if a conflicting interest of the customer prevails, we will delete the relevant data, provided that there are no legal retention obligations to the contrary.

The legal basis for this data processing is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest within the meaning of Art. 6 para. 1 lit. f) is in the communication with customers and interested parties.

User account

No registration is necessary to visit the Marketplace. For further functions, such as ordering or offering services on the Marketplace, a user account is required. Such user account can be created at any time; only the necessary personal data must be provided for this purpose:

  • Full name
  • Email address
  • Password

As far as necessary for the processing of contracts for ordered/offered services, apinity will collect further personal data, e.g. payment data, company, position.

The purpose of the processing is to set up the user account with the extended functions for commissioning/offering services on the Marketplace.

The legal basis for the processing is Art. 6 para. 1 lit. b) DSGVO (processing for contract fulfilment) with regard to the fulfilment of apinity’s obligations from the user contract on the use of the Marketplace.

Existing user accounts deleted upon request or if a user has not used the service for 3 years. If a user account cannot be deleted due to dependencies in the system, it will be anonymized.


Cookies are used on our website. Cookies are small text files that are stored in your terminal device via your browser. The cookies are necessary to enable certain functions of our Internet pages and to increase user-friendliness. On the one hand, we use session cookies, which are automatically deleted by your browser immediately after you have finished visiting the Internet pages.

In the area of web analysis, we also use persistent cookies. You have the option of preventing the setting of cookies by making the appropriate settings in your browser. However, we would like to point out that the use of our Internet pages may then only be possible to a limited extent. Cookies do not install or start any programs or other applications on your computer.

The legal basis for this data processing is Art. 6 para. 1 lit. a) GDPR (consent).

Purposes of the processing of personal data

We process the aforementioned data for the operation of our website and to fulfill contractual obligations to our customers. In the case of inquiries from you outside of an active customer relationship, we process the data for the purposes of sales and advertising. You can object to the use of your personal data for advertising purposes at any time.


Name Provider Purpose Expiry Type
bscookie LinkedIn This cookie is used to identify the visitor through an application. This allows the visitor to login to a website through their LinkedIn application for example. 1 year HTTP Cookie
CookieConsent Stores the user’s cookie consent state for the current domain 1 year HTTP Cookie
JSESSIONID New Relic Pending Session HTTP Cookie
ppms_webstorage The cookie is used in context with the local-storage function in the browser. This function allows the website to load faster by pre-loading certain procedures. Persistent HTML Local Storage
stg_debug Checks whether a technical debugger-cookie is present. Session HTTP Cookie

Preferences (1)

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.


Name Provider Purpose Expiry Type
__cf_bm Hubspot This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. 1 day HTTP Cookie

Statistics (13)

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.


Name Provider Purpose Expiry Type
__ptq.gif Hubspot Sends data to the marketing platform Hubspot about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels. Session Pixel Tracker
_gcl_au Google Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. 3 months HTTP Cookie
bcookie LinkedIn Used by the social networking service, LinkedIn, for tracking the use of embedded services. 1 year HTTP Cookie
IDE Google Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. 1 year HTTP Cookie
li_gc LinkedIn Stores the user’s cookie consent state for the current domain. 180 days HTTP Cookie
li_sugr LinkedIn Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. 3 months HTTP Cookie
lidc LinkedIn Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. 1 day HTTP Cookie
ln_or LinkedIn Registers statistical data on users’ behaviour on the website. Used for internal analytics by the website operator. 1 day HTTP Cookie
pagead/1p-conversion/10996266542/ Google Pending Session Pixel Tracker
pagead/1p-user-list/10996266542/ Google Pending Session Pixel Tracker
pagead/landing Google Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that they are shown the same advertisement. Session Pixel Tracker
stg_externalReferrer Piwik Pro Registers how the user has reached the website to enable pay-out of referral commission fees to partners. Session HTTP Cookie
stg_traffic_source_priority Piwik Pro Determines how the user accessed the website. This information is used by the website operator in order to measure the efficiency of their marketing. 1 day HTTP Cookie
UserMatchHistory LinkedIn Ensures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor. 30 days HTTP Cookie

Marketing (15)

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.


Name Provider Purpose Expiry Type
__hssc [x2] Hubspot Identifies if the cookie data needs to be updated in the visitor’s browser. 1 day HTTP Cookie
__hssrc [x2] Hubspot Used to recognise the visitor’s browser upon reentry on the website. Session HTTP Cookie
__hstc [x2] Hubspot Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. 180 days HTTP Cookie
_pk_id# Piwik Pro Collects statistics on the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been read. 1 year HTTP Cookie
_pk_ses# Piwik Pro Used by Piwik Analytics Platform to track page requests from the visitor during the session. 1 day HTTP Cookie
AnalyticsSyncHistory LinkedIn Used in connection with data-synchronization with third-party analysis service. 30 days HTTP Cookie
hubspotutk [x2] Hubspot Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. 180 days HTTP Cookie
stg_last_interaction Piwik Pro Sets a timestamp for when the visitor entered the website. This is used for analytical purposes on the website. 1 year HTTP Cookie
stg_returning_visitor Piwik Pro Unique user ID that recognizes the user on returning visits 1 year HTTP Cookie

Recipients of data

Personal data that you provide to us will not be passed on to third parties as a matter of principle. In particular, your data will not be passed on to third parties for their advertising purposes.

However, we may use service providers for the operation of this website or for other products of ours. Here it can happen that a service provider receives knowledge of personal data. We select our service providers carefully – especially with regard to data protection and data security – and take all measures required by data protection law for permissible data processing.

Data processing outside the EU

As a matter of principle, apinity GmbH does not process personal data in third countries.

Data protection officer

Our data protection officer is Andreas Mundanjohl, Zeller Strasse 30, 73101 Aichelberg.

You can reach him for all data protection issues related to apinity GmbH as well as for possible notifications of data protection violations at

Your rights as a data subject

You have the right to obtain information about the personal data concerning you. You can contact our data protection officer or us directly for information at any time.

In the case of a request for information that is not made in writing, we ask for your understanding that we may then require proof from you that you are the person you claim to be.

Furthermore, you have a right to rectification or deletion or to restriction of processing, insofar as you are entitled to this by law.

Furthermore, you have a right to object to processing within the scope of the law. The same applies to a right to data portability.

Feel free to contact us by Email at!

If we process your personal data on the basis of consent, you have a right of revocation at any time with regard to the consent, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.

You have the right to complain about the processing of personal data by us to a supervisory authority for data protection. You can do this, for example, at the supervisory authority responsible for apinity GmbH:

The Bavarian State Commissioner for Data Protection, P.O. Box 22 12 19, 80502 Munich, Germany Website with further contact details:

Changes to this privacy policy

We revise this data protection notice when changes are made to this website or on other occasions that make this necessary. The current version can always be found at:


apinity GmbH

Streitfeldstrasse 17

81673 Munich